The name BATAVIA is known
for several historical facts.
BATAVIANS, THE BRAVEST SOLDIERS OF THAT TIME
It was the first official Latin name given by the Romans for a part of the Netherlands close to the eastern border with Germany, along the river Rhine. Here lived a tribe called the Bataven (Batavians) who were elite troops and known for being among the bravest soldiers at the time. They also served the Roman emperor as bodyguards, this was around the year 0.
Centuries later the name Batavia became widely used for various peoples. Best known are the Batavians (Batavieren) who were the citizens of the Batavian Republic (1795 to 1806) where for the first time in 1796 a national and democratic parliament was elected. The Batavian Republic was renamed to the Kingdom of Holland in 1806 and later after more unification, this became the Netherlands. In the earlier centuries, Batavians were most often united groups of people who fought against landlords or foreign conquerors, and Batavian was a sort of a rebel name.
BATAVIA IN THE VOC
The VOC ship Batavia left Holland in 1628 to sail to Dutch Indies (Indonesia) for trading purposes, carrying almost 2/3 of the cash capital of the Dutch VOC (the first public company in the world, founded in 1602). This huge capital caused mutiny on board which leads to the ship stranding along the west coast of Australia (Beacon island, Houtman Abrolhos). From there a group of people decided to row almost 2500 km with a small boat to the city of Batavia in Indonesia to ask for help. During this journey, several people were left behind in Australia and are expected to have integrated with the local Aboriginals as the first outsiders ever.
The city Batavia in Indonesia was renamed to Jakarta in 1948. But 4 cities in the USA still carry the name Batavia: Batavia IL, IA, NY, OH. All founded by the Dutch.
The word Batavia can definitely be related to discovery, adventure, entrepreneurship, and facing challenges head-on.
THIS IS REFLECTED DAILY IN OUR COMPANY STRATEGY AND MENTALITY
To tell you more about Batavia and its strategy:
INNOVATIVE POWER IS OUR QUALITY
Providing affordable, innovative products and concepts at the right time to support customer satisfaction within the values of Batavia. This is our mission of building the Batavia brand and providing our products.
Innovative – be different
Power – organization power and powerful products
Quality – a well-organized company providing quality products
Value for money – attractive pricing for our excellent products
Out of the Box – to surprise the market with nice products is in our DNA